ItzCash Card launches B2B website for rail ticket booking

• To drive self-employment by inviting franchisees for the business opportunity

Mumbai March 24, 2009: Itz Cash Card Ltd., India’s first multi-purpose pre-paid cash card has launched a Business 2 Business website in partnership with IRCTC -, to facilitate online rail ticket booking.  With this website, ItzCash Card aims to drive self employment by inviting individuals to partner with them as franchisees of the B2B portal.

ItzCash Card Franchisees known as ItzCash World can log onto one of the fastest B2B platform for rail booking and book tickets using an ItzCash Card. The consumer can walk in to his neighborhood ItzCash Card franchisee and get the rail tickets booked instantly.

Mr. Naveen Surya, Managing Director, Itz Cash Card Ltd. said, “We are extremely delighted with the launch of rail webservices. With this initiative we aim at driving employment through the franchisees and also creating a value proposition for the end consumers.”

This new website launched by ItzCash Card will also help drive employment in rural India and small towns whilst facilitating instant and hassle free rail bookings by the franchisees for its consumers. This would provide convenience to the consumers who otherwise would have to travel long distances and wait in the long queue to book rail tickets.

Anyone having a computer and access to internet can become an ItzCash Card franchisee for a nominal amount and can book tickets post receiving the username and the password. The franchisees will be located across the country and at all transit points.

ItzCash Card, a multi-purpose pre-paid cash card endeavors to bring a revolution and change in the lives of people by enabling safe transactions and facilitates secure payments for services like on-line train & air-line ticket bookings, payment of energy & telephone bills, mobile pre-paid top-ups and post-paid bill without any hassles and thus will be a smart option and a potential tool of payment in the coming future.

About ItzCash:

ItzCash Card Ltd, India’s only “Multi Purpose Prepaid Cash Card” part of the Essel Group was established in 2004 having an annual turnover of Rs.1200 crores. ItzCash is another successful venture that innovated the entire paradigm of payment solutions across the web and the mobile. The Card offers a portfolio of customized e-commerce & m-commerce solutions in the B2B & B2C space. The card is highly renowned for its services, technology, safety & Security, reliability and ever-increasing business alliances. ItzCash enjoys premium brand status in the highly competitive Local markets. The company has recently been recognized on the international platform as one of the ‘Most Innovative Prepaid Program’ two years in a row by PayBefore.

To reach out to its customers, ItzCash is expanding its network aggressively and currently has more than 3500 merchants. These tie-ups across service sectors facilitate the multi-utility aspect of the card. ItzCash is aggressively expanding its franchisee network ‘ItzCash World’ &. “ItzCash Point”.  There are over 15,000 ItzCash franchisees branded as ItzCash World” and 150,000 outlets in 1000 Tier I & II towns in the country under the brand name ItzCash Point. The product is conveniently available for consumers across all Socio-Economic classification.

ItzCash Card, a multi-utility pre-paid card deems to bring a revolution and change in the lives of people by enabling them to pay their utility bills, do online shopping, book travel tickets, play online games, Entertainment booking, Book / Magazine Subscriptions, Astrological Reading, Donations & Charity, Insurance, Matrimonial and Education without any hassles and thus will be a smart option as a potential tool of payment in the coming future.
Website - or call the customer care on 022-26181212 or
SMS ITZHELP<your query> TO 57575

For further information please contact:

  ItzCash Card Ltd., Mumbai
  Megha Gupta / Amay Kudyadi
  9920063473 / 9833138808