ItzCash Card leads amongst the payment gateways for IRCTC Online Booking
April 21st, 2010
ItzCash Card, India's only "Multi Purpose Prepaid Cash Card" emerges as the leader amongst the payment gateways for IRCTC Online Booking cornering a 12 per cent share of the total successful online transactions.
More and more people without banking instruments are looking the digital way to ensure faster services. The IRCTC data for the month of March 2010 is an indication of this with cash cards accounting for around 17 per cent of the total online rail tickets booked. This clearly marks a shift in consumer behavior with people looking at digital transactions to ensure quicker and convenient purchase of their rail tickets. Among all the payment gateways available for IRCTC online booking, ItzCash card today has the highest number of successful transactions.
According to Mr. Naveen Surya, Managing Director, ItzCash Card Ltd, "ItzCash Card has consistently led the cash card category for online booking of rail e-tickets with more than 66 per cent share. The success of this can be attributed to the fact that we have a focused team addressing the needs of our franchisees and customers, solely dedicated towards getting successful transactions"
ItzCash Card, to provide services to the consumers has tied up with more than 5000 merchants and spread across 1800 locations including cities, towns and rural India. The tie-ups across service sectors facilitate the multi-utility aspect of the card. ItzCash has over 25,000 ItzCash franchisees branded as "ItzCash World" and 200,000 outlets in 1800 Tier I and II towns in the country under the brand name "ItzCash Point". ItzCash through this tie up with IRCTC is been offering an easy and convenient mode of online booking of railway tickets in Tier 1, Tier 2, Tier 3 cities.