BSNL & ItzCash launches 'Pay bills via SMS' services Kolkata Friday, April 15, 2011 ItzCash Card, leading multi-purpose prepaid cash card company, and Bharat Sanchar Nigam Ltd (BSNL) Calcutta Telephone District have added the facility of paying telephone bills via SMS. The introduction of this facility is in addition to the already existing option of paying bills online. A.K. Garg, Director (HR) BSNL Board, said "I congratulate the BSNL Calcutta Telephone District team on this innovative tie-up with ItzCash which makes bill payments a much convenient process for subscribers. "I strongly recommend that similar projects or initiatives should roll out across all BSNL Circles. The district should promote the SMS service through different mediums and make the same popular amongst the subscribers." The Calcutta Telephone District provides telecommunication services in the city of Kolkata and adjoining areas of five districts of West Bengal viz. Howrah, Hooghly, Nadia, North 24 Parganas and South 24 Parganas. With a population of about 1.3 crores spread over 220 sq. kms., the turnover from landline bill payment is over Rs 500 crore. Naveen Surya, Managing Director, Itz Cash Card Ltd, said "A customer can pay bills online or by sms or by visiting any of our 1200 ItzCash World Outlets and avail the service. The additional SMS service would benefit the masses as the mobile density in India is far higher that the internet penetration."