Mumbai, December 14, 2009: India's leading cash Card Company, Itz Cash Card Ltd, has tied up with Cox & Kings to facilitate online air ticket bookings. With this tie-up, all Cox & Kings customers can now avail the benefits of booking their tickets online by using ItzCash card.
This tie-up is part of ItzCash's plans to expand its market reach in the travel segment where it has tie-ups with prominent travel portals and travel agencies like yatra.com, cleartrip.com, makemytrip.com and many more to provide a better travel experience to the people. With the recent tie-up, ItzCash plans to increase their market share in air ticket bookings on a whole. This alliance also aims at increasing its online travel agents through its existing tie-ups thus reaching out to more and more customers in the process.
According to Mr. Naveen Surya, Managing Director, Itz Cash Card Ltd said, "This tie-up is a reiteration of our commitment towards bringing the larger population who do not have banking instrument, closer to the digital space. This tie-up will further increase our presence in the online travel booking segment, which is a fast growing market in India."
According to the 90Di Survey, in India 54 per cent of air ticket booking is done online with cash cards cornering a 28.8 per cent share of the total online ticket booking. ItzCash in a short span of five years has expanded its reach to service two million customers in the travel segment, thus indicating its leadership position. ItzCash has largely been succeful in benefitting rural India, where still a large number of the people come under the non banking population, by providing them a simple, easy and convenient option of ticketing.
About ItzCash Card Ltd.:
Itz Cash Card Ltd., India's only "Multi Purpose Prepaid Cash Card" part of the Essel Group established in 2004 today has an annual turnover of Rs.2000 crores. ItzCash is another successful venture that innovated the entire paradigm of payment solutions across the web and the mobile bringing payment solutions to the non bankable population. The Card offers a portfolio of customized e-commerce & m-commerce solutions in the B2B & B2C space. The card‘s salient features include its services, technology, safety & security, reliability and ever-increasing business alliances. ItzCash enjoys premium brand status in the highly competitive local markets. The company's products has been internationally recognized and it went on to win the PayBefore awards for the second for the second consecutive year.
ItzCash has more than 5000 merchants and a spread across 1800 locations including cities, towns and rural India The tie-ups across service sectors facilitate the multi-utility aspect of the card. ItzCash has over 20,000 ItzCash franchisees branded as "ItzCash World" and 180,000 outlets in 1800 Tier I & II towns in the country under the brand name "ItzCash Point".
ItzCash Card's various tie ups including IRCTC for rail booking, Municipal Corporation of Greater Mumbai (MCGM) to facilitate online payment of property Tax, water Bill in Mumbai and launched Octroi Silver Cards for traders and truckers to collect Octroi at the Octroi Nakas. It has also tied up with Municipal Corporation of Delhi (MCD) for paying property tax in Delhi. |