ItzCash tie's up with India's leading DTH service providers to facilitate online payment Tie-up to provide convenient option of Recharge to the DTH subscribers at 20000 ItzCash world outlets Mumbai, XXX September'09: ItzCash Card Ltd, India's only "Multi Purpose Prepaid Cash Card" has now tied up with all major DTH service providers in India to facilitate online payment. Customers of major operators can make their payments online using ItzCash card by logging onto www.itzdth.com. The ItzCash World franchisee needs to login with a registered id and password, select operator and recharge package and make payment for their customers. This mode of online payment through ItzCash card is convenient quick, safe. ItzCash card which is available in ItzCash franchisee outlet can also be home delivered at a nominal cost. Commenting on the tie-up Mr. Naveen Surya, Managing Director ItzCash Card Ltd. said, "The DTH market has a huge growth potential. However, the current numbers of DTH subscribers are only a small proportion of the total number of TV households, indicating vast future growth potential. ItzCash will help the DTH users to recharge their account using an ItzCash card." Given the superior quality of DTH services in terms of viewing and interactivity, the number of DTH subscribers has been soaring in the recent times and in the past five years, the DTH market has been able to acquire over 12 Million subscribers.