ItzCash Announces Tie-Up with MSRTC to Facilitate Ticket Bookings Book your tickets online or by walking in your nearest ItzCash World outlet Mumbai, August 24, 2010: India's leading cash Card Company - Itz Cash Card Ltd. has tied up with the Maharashtra State Road Transport Corporation (MSRTC) to facilitate ticket bookings. With this tie-up, now travelers can book their tickets online even if they do not have any banking instruments. This alliance intends at providing the simplicity and promptness of booking tickets to people who are devoid of any banking instruments. The entire procedure of booking tickets online is extremely effortless as well. Post selecting the route & bus you can choose ItzCash as the mode of payment by entering the 12 digit ItzCash account number along with the 4 digit password. Further to this, an e- Ticket will be generated and a print out of it should suffice for reference in the future. Alternatively the tickets can also be booked by approaching the nearest ItzCash World outlet beyond office working hours, since they can book tickets anytime between 10am to 9pm. This is an important step in ItzCash's plan to expand its market reach in the travel segment. Currently it has tie-ups with prominent travel portals to provide a better traveling experience to people. Other successful ItzCash tie- ups in the state of Maharashtra include BSNL Mobile, Reliance Communication Mobile, Tata Tele Services Mobile, Vodafone Mobile, IRCTC, Dish TV, Tata Sky, Airtel Mobile, Mahanagar Gas- Mumbai, Idea Mobile, MTNL landline amongst others.   About ItzCash Card Ltd.: Itz Cash Card Ltd., India's only "Multi Service Prepaid Card" part of the Essel Group established in 2004 today has an annual turnover of Rs.2200 crores. ItzCash is another successful venture that innovated the entire paradigm of payment solutions across the web and the mobile bringing payment solutions to the non bankable population. The Card offers a portfolio of customized e-commerce and m-commerce solutions in the B2B and B2C space. The card‘s salient features include its services, technology, safety and security, reliability and ever-increasing business alliances. ItzCash enjoys premium brand status in the highly competitive local markets. The company's product has been internationally recognized and it went on to win the PayBefore awards for the second consecutive year. ItzCash has more than 5000 merchants and a spread across 1800 locations including cities, towns and rural India. The tie-ups across service sectors facilitate the multi-utility aspect of the card. ItzCash has over 40,000 ItzCash franchisees branded as "ItzCash World" and 2,00,000 outlets in 2000 Tier I and II towns in the country under the brand name "ItzCash Point". ItzCash Card's various tie ups include IRCTC for rail booking, Municipal Corporation of Greater Mumbai (MCGM) to facilitate online payment of property Tax, water Bill in Mumbai and launched Octroi Silver Cards for traders and truckers to collect Octroi at the Octroi Nakas.   For further information please contact: Kavita Bhaskaran - 9987355009, E-mail - kavita.bhaskaran@sampark.com Archana Pradhan – 9820330505, E-mail - archana.pradhan@sampark.com   ItzCash Card Ltd Megha Gupta - 9920063473, E-mail - meghag@intrexindia.net Sailesh Punjabi - 9930998424, E-mail - saileshp@intrexindia.net