ItzCash launches unique online air portal in association with Yatra.com December 2, 2010 Itz Cash Card Ltd. India's only "Multi Service Prepaid Card" has recently launched a B2B portal www.itzmeriyatra.com in association with Yatra.com, India's leading online travel website. This exclusive website offers the cheapest airline fares to customers through 40,000 ItzCash World Outlets across India. With this launch, partner Yatra.com has also launched an exclusive scheme for ItzCash franchisees known as "Book Karo Aur Jeeto" under which the highest air ticket booking franchisee for the quarter (1st Nov - 31st January) will win a fully paid trip to Goa. Speaking on the tie up Mr. Naveen Surya, Managing Director, Itz Cash Card Ltd said, "ItzMeriYatra is an unique and exclusive portal for air booking. It provides the best fares and competitive flight inventory in the industry which thus helps the end customer to get the best deal. There are some innovative features like instant refunds, instant query resolution which definitely makes the portal a preferred choice for our 40000 franchisees. Besides that it provides the best earning opportunity to the agent fraternity". Speaking on the tie up Mr. Rajat Suri, Head B2B, Yatra Online Pvt. Ltd. said, "We are extremely happy to partner with ItzCash Card to offer an exclusive platform which empowers the PAN India distribution network of ItzCash Card to offer travel services to their customers. This alliance will help Yatra.com reach out to the new and growing markets in non metros and Tier II cities".