ItzCash ties up with Cleartrip.Com to boost online transaction
February 25, 2009

Chennai, Feb 25 : ItzCash, multi-purpose prepaid cash card, part of the Essel Group, has entered into an alliance with Cleartrip.Com that will give customers an option for online payment. This alliance would give ItzCash and Cleartrip users the flexibility to book their travel online with a comprehensive choice of airlines available, a company release here today said. The association between Cleartrip and ItzCash was expected to drive a completely new set of customers to the Cleartrip online booking facility www.Cleartrip.Com. The partnership between Cleartrip and ItzCash would appeal to large population who do not have banking instruments, it said.The alliance would ensure that all Cleartrip customers can now avail the benefit of online transaction with the use of ItzCash Cards while booking Air and rail tickets available on the portal.

The alliance also provides an opportunity to the masses not having time and convenience to visit a travel agent. The Cleartrip partnership would help drive the turnover from online transactions at ItzCash which aim to reach a monthly target of Rs 3 million worth of transactions from online air booking and Rs 2 million from online rail bookings by July 2009, the release added. - Agencies
 
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