February 25, 2009
  
  Chennai,  Feb 25 ItzCash, multi-purpose prepaid cash card, has entered into an alliance  with Cleartrip.Com that will give customers an option for online payment.
  
      This alliance would give ItzCash, part of the Essel Group,  and Cleartrip users the flexibility to book their travel online with a  comprehensive choice of airlines available, a company release here today said. 
  
      The association between Cleartrip and ItzCash was expected  to drive a completely new set of customers to the Cleartrip online booking  facility www.CleartripCom 
  
      The partnership between Cleartrip and ItzCash would appeal  to large population who do not have banking instruments, it said. 
        
      The alliance  would ensure that all Cleartrip customers can now avail the benefit of online  transaction with the use of ItzCash Cards while booking Air and rail tickets  available on the portal.  
       
      The alliance also provides an opportunity to the masses not  having time and convenience to visit a travel agent. |