Cleartrip.com ties up with ItzCash to facilitate online transaction

ItzCash targets monthly transactions worth Rs 5 million from July 2009 from this tie-up.

Mumbai February 26, 2009: ItzCash has entered into an alliance with Cleartrip.com to facilitate online travel booking for a larger number of customers especially those who do not have banking instruments for online transactions.

This alliance is expected to generate monthly transactions worth of Rs 5 million for ItzCash from July 2009 onwards i.e. transactions worth Rs 3 million from air booking and Rs 2 million from rail booking. The alliance will help generate total transactions worth of Rs 30 – 35 million in this calendar year

This alliance with ItzCash is expected to expand Cleartrip’s customer base by also including the non-bankable population and those who do not have the requisite banking instruments for online travel booking and have to rely on travel agencies or booking counters. Using an ItzCash card the customer can make his travel bookings online at www.cleartrip.com.

The users will get the flexibility to book their travel online where they will have a choice of choosing any domestic airline at the most competent rates

Speaking on the tie-up, Mr. Naveen Surya, Managing Director, ItzCash Card Ltd said,” We are a facilitator for e-commerce and want to reach across a broad spectrum of customers across different socio-economic strata. We will bring value to Cleartrip and this partnership aims to increase and facilitate various transactions for them. ItzCash will bring a new universe of customers to Cleartrip”.

Travel is one of the largest segments which attract e-transactions in India with over 85% of all e-commerce customers engaging in travel related transaction in 2007-2008.

ItzCash Card, a multi-utility pre-paid card aims to bring a revolution and change in the lives of people by enabling safe transactions and facilitates secure payments ranging from on-line train & air-line ticket bookings, payment of energy & telephone bills, mobile pre-paid top-ups and post-paid bill without any hassles and thus will be a smart option as a potential tool of payment in the coming future.

About ItzCash:

ItzCash Card Ltd, India’s only “Multi Purpose Prepaid Cash Card” part of the Essel Group was established in 2004 having an annual turnover of Rs.1200 crores. ItzCash is another successful venture that innovated the entire paradigm of payment solutions across the web and the mobile. The Card offers a portfolio of customized e-commerce & m-commerce solutions in the B2B & B2C space. The card is highly renowned for its services, technology, safety & Security, reliability and ever-increasing business alliances. ItzCash enjoys premium brand status in the highly competitive Local markets

To reach out to its customers, ItzCash is constantly tying up with more than 3000 merchants and this number is constantly increasing. These tie-ups across service sectors facilitate the multi-utility aspect of the card. ItzCash is aggressively expanding its franchisee network ‘ItzCash World’ &. “ItzCash Point”.  There are over 15,000 ItzCash franchisees branded as ItzCash World” and 150,000 outlets in 1000 Tier I & II towns in the country under the brand name ItzCash Point. The product is conveniently available for consumers across all Socio-Economic classification.

ItzCash Card, a multi-utility pre-paid card deems to bring a revolution and change in the lives of people by enabling them to pay their utility bills, do online shopping, book travel tickets, play online games, Entertainment booking, Book / Magazine Subscriptions, Astrological Reading, Donations & Charity, Insurance, Matrimonial and Education without any hassles and thus will be a smart option as a potential tool of payment in the coming future.

Website - www.itzcash.com or call the customer care on 022-26181212 or
SMS ITZHELP<your query> TO 57575

For further information please contact:

ItzCash Card Ltd., Mumbai

Megha Gupta / Amay Kudyadi

 9920063473 / 9833138808

Sampark Public Relations, Mumbai
Ankita Shethia / Anirvan Bhattacharjee
9833823731 / 9920408622