• ItzCash to help Thomas Cook (India) Limited increase  its online transactions

Mumbai, October 15, 2008… ItzCash Card Ltd, India’s only “Multi Purpose Prepaid Cash Card” has tied up with Thomas Cook (India) Limited to facilitate online travel bookings.

This association between Thomas Cook and ItzCash is expected to drive a complete new set of customers to the Thomas Cook online booking facility. The tie-up has been primarily done to reach out to the large population who do not have banking instruments to facilitate the required online transaction. This tie-up is expected to drive more people to the Thomas cook online booking portal

The alliance will ensure that all Thomas Cook customers can now avail the benefit of online transaction with the use of ItzCash Cards while booking Rail and Air tickets

Through this tie-up ItzCash plans to increase its portfolio of services offered to their esteemed customers. The company also plans to reach out to the population, which is non-holder of banking instruments, thus building new relationship and expanding their customer base. The partnership is looking at an increase in online transactions at Thomas Cook and the estimated target for the next six months is to achieve three lakh transactions in rail booking and five lakh transactions for air booking (domestic and international flights) on a  daily basis.

Speaking on the tie-up, Mr. Naveen Surya, Managing Director, ItzCash Card Ltd said,” We believe we are a facilitator for e-commerce and want to reach across a broad spectrum of customers across different socio-economic strata. We believe in bringing value to our partner and this partnership aims to increase and facilitate more online transactions at Thomas Cook. ItzCash aims to bring a new universe of customers to Thomas Cook.”

Thomas Cook launched its travel portal in July 2008 in connection with Indian Railways for booking tickets and providing travel related facilities with an aim of offering complete range of travel options to its customers. Mr. Amitabh Pandey, President and Head, E-business said, ”Thomas Cook has always believed in bringing greater value to its clients and this tie-up with ItzCash is an integral part of this. We are extremely happy to offer this facility to our customers who could earlier not benefit our online booking facility.”

ItzCash Card, a multi-utility pre-paid card aims to bring a revolution and change in the lives of people by enabling safe e-transactions and facilitates secure payments ranging from on-line train & air-line ticket bookings, payment of energy & telephone bills, mobile pre-paid top-ups and post-paid bill without any hassles and thus will be a smart option as a potential tool of payment in the coming future.

About ItzCash

ItzCash Card Ltd, India’s only “Multi Purpose Prepaid Cash Card” part of the Essel Group was established in 2004 having an annual turnover of Rs.1047 crores.

ItzCash is another successful venture that has innovated the entire paradigm of payment solutions across the web and the mobile. The Card offers a portfolio of customized e-commerce & m-commerce solutions in the B2B & B2C space. The card is highly renowned for its services, technology, safety & Security, reliability and ever-increasing business alliances.  ItzCash Card by enables safe e-transactions and facilitates secure payments ranging from on-line train & air-line ticket bookings, payment of energy & telephone bills, mobile pre-paid top-ups and post-paid bill

About Thomas Cook India Limited.

About Thomas Cook (India) Limited
Thomas Cook (India) offers a broad spectrum of travel and related services such as package tours, currency exchange and travel insurance as well as hotel and flight reservations. Thomas Cook has been present in India for over 125 years and operates over 160 offices at various locations in the country and has operations in Sri Lanka & Mauritius. It employs over 2,500 employees and generated Income from Operations of Rs 2.86 billion and a Net Profit of Rs. 519.2 million for 12 months period (Dec 06 – Dec 07). In its initiative to be a ‘One Stop Shop’, the Company offers unique travel products to its customers. During CY07, the Company launched
a ‘Thomas Cook Titanium Credit Card’ and a foreign currency Debit Card. It also came up with products designed specially for students traveling abroad for higher studies. The Company was acquired by Thomas Cook Group PLC from Dubai Financial Group in March 2008. Additional information on Thomas Cook (I) Limited is available on the Company website www.thomascook.in

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